3 Steps to Planning Your Corporate Blog

In my first post on this subject, I described how I re-organized my life to become a world traipsing corporate blogger. It’s forward looking as I haven’t flown the coop yet, but soon I will be in France writing for my clients back here in Vancouver. How is this possible? Research, planning, communication.

I need to get up to speed on disability claims and liability in an area where I know little. How am I going to do it? Here is what I’ve learned so far:

  1. Get connected – there are lots of online resources I can draw from. For example, LinkedIn has great groups on the very subject I’m suddenly interested in—legal blogging. I’ve joined a few groups and I’m reading the content and making notes about what I find.
  2. Get organized – this is no place to be disorganized. I’ve used my standard timetracking software to track my time and plan ahead. I use Excel, but you can try Billing Boss, because it also allows you to invoice your clients.
  3. Set up subject matter alerts – there are a few questions here, but what you need are some keywords that you can use to create some effective news alerts in Google. When you know the best words (I’ll blog about that soon), go to Google News and enter them. At the bottom of the results screen, click Create an email alert for [your keywords] and follow the prompts.

Lest this blog get to be too dry, here’s an inspiring quote for all concerned: “Cherish your visions and your dreams as they are the children of your soul; the blueprints of your ultimate achievements.”
— Napoleon Hill