Exceeding Speeding Expectations

Sarah_Coach-CanadaWhen Coach Canada decided to really put its Webtech Wireless Quadrant solution to the test, it never expected the data on speeding to exceed expectations. Coach Canada prides itself in its commitment to providing safe and reliable scheduled and chartered bus services throughout Ontario and Quebec as well as service via third-party carriers to New York City and beyond.

Ensuring its passengers a safe ride is key to its success, so having visibility into individual bus speeding information is likewise important. “The number one benefit of Quadrant for us is the ability to verify speed”, says Sarah Pridie, Operations Clerk in charge of driver and fleet monitoring at Coach Canada.

Speeding is Serious Business

Speeding is one of the most prevalent factors contributing to traffic crashes. According to the National Center for Statistics and Analysis (NHTSA), “In the US, the annual economic cost to society of speeding-related crashes is $40.4 billion”. Furthermore, research by the Insurance Institute for Highway Safety (IIHS) found that “when speed limits were raised by many states in 1996, travel speeds increased and motor vehicle fatalities went up significantly on Interstate highways in those states”.

Driver Behavior

For Coach Canada, safety assurance through speeding prevention is the best remedy it can offer. Coach Canada has undertaken a pro-active stance to ensure its drivers comply, first, with posted speed limits; and second, with company speed limits (sometimes its standards are more stringent than those enforced by highway authorities).

But rather than be authoritarian, pro-actively enforcing speed limits in real-time with its drivers is, if not welcomed, certainly respected. “We have had drivers thank us for enabling the MDT Speed Alert beep as an added safety measure for them and their passengers”, says Pridie who monitors driver behavior through Quadrant reports.

Key Quadrant Benefits for Coach Canada

  • MDT speeding alerts beep to indicate to drivers when they’re exceeding speed limits.
  • Two Quadrant reports provide the data Sarah needs to ensure Coach Canada’s drivers are driving safely:
    • Speeding Duration report – Uses Vsend configuration to capture length of time the vehicle traveled beyond a pre-defined speed.
    • Driver Performance report – shows data from all vehicles and highlights driving behavior issues such as hard breaking or sharp accelerations, indicators of potential dangerous behavior by drivers.

How does Sarah and Coach Canada know they’re getting ahead of speeding? According to Sarah, “Management treats it [speeding] seriously and so do drivers”. Then she adds matter of factly, “We’ve seen a 90.4 percent reduction in speeding after implementing these Quadrant Features in 2012”.