Tag Archive for Active voice

When is “is” a Poor Verb Choice? (My writing: Sept 10 to 17)

Like so many ineffective charitable organizations trying to come to a mutual decision, the “to be” verb can wring its hands and drain the life out of your writing.

Consider this example:

Our goal is to pave the way for sales to create and land opportunities. We will be delivering content for the next platform.

These two sentences have been robbed of their power by an overuse of the verb “to be”. Along with its only slightly more energetic mate, “to have”, “to be” is very passive.

As in life, sometimes “being” is perfectly acceptable. Other times, action is required. Being is important and is therefore important in writing, but only where appropriate. To improve passive writing, I check the vicinity to find other more powerful verbs stymied by the “to be” verb. In the example above, I found “pave”, “create”, “land”, and “deliver”—all excellent verbs that when set free, will transform your writing.

Here’s my revision:

Our goal paves the way for sales to create and land opportunities. We will deliver content for the next platform.

Read my latest posts:

Webtech-Wireless-Temperature-MonitoringCargo Temperature Monitoring Helps Reduce Hunger draws an interesting line between food security, food wastage, and the trailer temperature monitoring solutions Webtech Wireless provides in the transport of food.

 

http://www.disabilityclaimdenied.caAging and Accessibility Go Hand-In-Hand describes baby boomers create demand for universal design. September 23 to 29 is Active Aging Week, and Canada’s aging boomers are smoothing the path for people living with disabilities.

 

 

http://www.disabilityclaimdenied.ca4 Healthy Ways to Reduce Engine Idle showcase idling and its affects on health. As parents idle in front of the school, important lessons are being learned—and lost. Why not introduce your family to a few new habits and skills?