Like so many ineffective charitable organizations trying to come to a mutual decision, the “to be” verb can wring its hands and drain the life out of your writing.
Consider this example:
Our goal is to pave the way for sales to create and land opportunities. We will be delivering content for the next platform.
These two sentences have been robbed of their power by an overuse of the verb “to be”. Along with its only slightly more energetic mate, “to have”, “to be” is very passive.
As in life, sometimes “being” is perfectly acceptable. Other times, action is required. Being is important and is therefore important in writing, but only where appropriate. To improve passive writing, I check the vicinity to find other more powerful verbs stymied by the “to be” verb. In the example above, I found “pave”, “create”, “land”, and “deliver”—all excellent verbs that when set free, will transform your writing.
Here’s my revision:
Our goal paves the way for sales to create and land opportunities. We will deliver content for the next platform.
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