Tag Archive for City of Vaughan

Farewell Summer; Hello Adjectives (My Writing: Aug 27 to Sept 3)

I’m considering what it would be like to write entirely without adjectives. I think Strunk & White would approve, but might I become terminally boring?

One of my activities as an editor (with technical writing credentials) is to question what we in marketing call “bumpf”. Bumpf is the motherhood and apple pie that promises everything, cannot be argued with, but ultimately delivers very little. For example, saying “Using our patented XW500 technology will make you happier, bring you the results you deserve, and keep your assets secure,” says nothing at all—it’s bumpf.

Adjectives are like that too. I smile when people overuse words like “amazing”, “fantastic”, and “awesome”. The little voice immediately wants to know how that can be so. “Don’t tell me. Show me.” I don’t suppose my writing is the most sober ever, but I do try to keep my adjectives in check by using them as descriptors of real things. I try to avoid letting them fly about my writing like so many escaped helium balloons…

Here’s my writing for the week. You be the judge:

Webtech WirelessIn Vision, Venture, Velocity (Aug 28, 2012) – I describe three “V”s for Webtech Wireless’ email campaign. I highlight the City of Vaughan’s Public Works department, (which I visited in June), preview the APWA (American Public Works Association) Expo we’re attending, and describe a news story about The fastest road in America, a challenge for those concerned with excess speed on the highways.

 

City of Vaughan Embraces a Four Seasons Solution is a blog post I wrote based on my interview with the Public Works department. It describes how overlap jurisdictions and rapid growth and increasing demand for GPS/AVL technologies.

 

Post-Traumatic Stress Disorder Approved by WorkSafeBC describes the traumatized dog-sledder who won a claim with WorkSafeBC, but the seven-page report quickly gained the attention of international media for months to follow.

 

How to Save a Few Lives without Breaking A Sweat prepares British Columbians for the news that the Labour Day week-end can bring harsh statistics: more than 575 of us are injured in vehicle accidents on an average Labour Day weekend.

City of Vaughan Embraces a Four Seasons Solution

Once just a small town with a vision, the City of Vaughan is growing fast. Located north of Toronto, current projections show that its population is expected to almost double by 2030. For the City of Vaughan to keep up with growth in this region of overlapping jurisdictional responsibilities, it must find ways to get the most out of its technology investment.

According to Shawn McKenzie, Senior Engineering Assistant at Public Works, “It’s a barrel of monkeys for residents to understand and to many residents, anyone with a plow blade is a City truck,” so Public Works must manage public perception as well as public roadways. In the future, the ability to share data among different jurisdictions will increasingly clarify public perceptions of who’s doing what.

Recently, Public Works mandated that its third-party contractors use GPS/AVL Locators, thereby enabling it to track how efficiently both its primary suburban and secondary rural roads are maintained across different seasons. This decision keeps contractors accountable and citizens content. As proof of reduced complaints, its initial Webtech Wireless deployment calling for a “Where’s my Plow?” Web site and Call Centre, became so efficient that as calls dropped away, it eliminated the need for a Call Centre altogether.

Today, the City of Vaughan has realized the great opportunity that is intrinsic in a GPS/AVL solution and, with hundreds of vehicles now equipped and reporting, the word is spreading. The City of Vaughan’s Parks Board (with a fleet of sidewalk plows), has just adopted a Webtech Wireless solution for its vehicles too.

“When we make appointments to send our water trucks to an address and the client isn’t there, the driver needs to move on to the next appointment. If someone claims the water truck never came, we can prove the site call was made.”
— Shawn McKenzie, Public Works, City of Vaughan