This week, I attended the TMW Transforum to find out all I could about fleet management in North America. The scale of this event is staggering as are the numbers in trucking—2 million long haul trucks in the US. While here, I attended a talk on agile software development and found myself staring down that old barrel—death by PowerPoint.
Microsoft needs to include in its software something that prevents slides with long bulleted lists to fade from view while the presenter is speaking. It’s impossible to follow both at once. To make matters worse, the presenter had trouble pronouncing some words in the presentation leading me to suspect that the presentation wasn’t his own.
Going Down the Road with Terry Fox actually tells the back story of the Trans Canada Highway (the highway Terry Fox ran), that transportation route so vital to Canada’s economy. Incidentally, Webtech Wireless—the company that produces GPS/AVL solutions for transportation—had several runners in the 32nd annual Terry Fox Run.
Like so many ineffective charitable organizations trying to come to a mutual decision, the “to be” verb can wring its hands and drain the life out of your writing.
Consider this example:
Our goal is to pave the way for sales to create and land opportunities. We will be delivering content for the next platform.
These two sentences have been robbed of their power by an overuse of the verb “to be”. Along with its only slightly more energetic mate, “to have”, “to be” is very passive.
As in life, sometimes “being” is perfectly acceptable. Other times, action is required. Being is important and is therefore important in writing, but only where appropriate. To improve passive writing, I check the vicinity to find other more powerful verbs stymied by the “to be” verb. In the example above, I found “pave”, “create”, “land”, and “deliver”—all excellent verbs that when set free, will transform your writing.
Here’s my revision:
Our goal paves the way for sales to create and land opportunities. We will deliver content for the next platform.
Read my latest posts:
Cargo Temperature Monitoring Helps Reduce Hunger draws an interesting line between food security, food wastage, and the trailer temperature monitoring solutions Webtech Wireless provides in the transport of food.
Aging and Accessibility Go Hand-In-Hand describes baby boomers create demand for universal design. September 23 to 29 is Active Aging Week, and Canada’s aging boomers are smoothing the path for people living with disabilities.
4 Healthy Ways to Reduce Engine Idle showcase idling and its affects on health. As parents idle in front of the school, important lessons are being learned—and lost. Why not introduce your family to a few new habits and skills?
Big news this week is that last week’s gains continue to drive writing efforts forward. The French translation of my first article for Le Magazine Azur will be complete by the week-end, and my application that won Webtech Wireless the 2012 Adoption of Technology award continues to reverberate through that company. CEO, Scott Edmonds, said, “now we can call ourselves an award-winning software company”.
Pro-EOBR Campaign Gaining Ground describes efforts by trucking associations to get the Canadian government to legislate in favour of mandatory electronic onboard recorders (EOBRs). These devices replace paper logs books that drivers use to track their hours. EOBRs are considered safer and more reliable in the industry.
Long-Term Disability: What If You’re Employer Goes Broke? is based on the federal government’s 2012 budget that includes a requirement for companies to insure their long-term disability plans.
Getting The Car Accident Trauma Help You Need is sadly based on a real-life tragedy and serves as the springboard for understanding how to deal with ICBC if you’re in a MVA.
I turned some creative writing into a movie just for fun. It was fun, but it cost money too. In my new little film, I was amused at the idea that our brains grew not to accommodate our needs, but exactly the other way around.
As the momentum of my writing picks up, I’m called to produce ever more content with ever more speed. While not altogether abandoning my reliance on adhering to good technical writing skills, it’s really the audience that matters most, so that’s my greatest focus.
At Webtech Wireless, we (the Marketing department) worked tirelessly with Finance to produce the 2012 Annual Report. All were concerned with proper reviews, but also in ensuring this document is readable to our Board, stakeholders, and investors.
Also at Webtech Wireless, the blog post I researched in February went live in time for the many tradeshows now occupying the lives of government snow removal fleet operators. I’m pleased the name, “Are Your Winter Fleet Contractors Worth Their Salt?” was retained.
Long-Term Disabilities Top Social Issues in Forthcoming Alberta Election for the Disability Claim Denied site looks at social issues affecting Alberta, which ever way the election goes.