Tag Archive for NAFA

Don’t Gamble on Distracted Driving

By Joel Waithman

WEW-Booth

Walt Fischer and Nigel Maund man the new Webtech Wireless booth at NAFA 2013.

 

Last week, along with Nigel Maund, Walt Fischer and others from Webtech Wireless, I attended NAFA in Atlantic City, New Jersey. I’m sure it’s a fun place in the summer, but in April there wasn’t much to distract me from the trade show (except perhaps a visit to the roulette table).

While at the conference, I attended an excellent presentation called, “Breakthrough Technologies and Future Trends for Fleet Telematics”, which described how telematics is going to impact fleet management in the next few years. The format of the presentation was a panel of four telematics specialists (responsible for huge fleets such as ARI) and a moderator. They fielded about ten questions and spent about ten minutes answering each question, except for one: The big question on everyone’s mind was distracted driving. This topic consumed a whole hour of the presentation time with many people from both commercial and government fleets weighing in on different points. Questions included, “How can we solve it?”, “Are we invading the privacy of the driver?”, and “What applications are available?”

So, gambling may be a fine distraction in Atlantic City, but no one’s gambling on distracted driving. One commenter compared cell phone use while driving to gun ownership. After all, a vehicle is potentially as lethal to operate, so some form of regulation is needed to ensure people use it properly. But is it the responsibility of governments to enforce? Some government operators suggested that unions might resist (unless required to comply by government regulations) while others embraced the idea (particularly commercial operators who shoulder a great deal of responsibility regardless of whether cell phones are used for private or company purposes). Everyone was aware of the Coca-Cola settlement of last year that set a precedent across the board for companies to monitor their drivers’ cell phone habits more closely.

On a lighter note, this year AT&T set up a demo car on the trade show floor equipped to demonstrate the risks of distracted driving. To try it, we put on special goggles that simulated a driver’s view and then we were given a cell phone to type on while driving. The demo could measure our level of distraction using graphs that measured speed fluctuations as we texted. People who tried the simulation were surprised by how distracted they became.

Joel Waithman

Joel Waithman, Channel Partner Manager - Webtech Wireless

These experiences reminded me how critical our Webtech Wireless MDTs with hands-free voice are to preventing distracted driving. Even our auditory alert warnings (such as on the Accelerometer) to warn of excess speed, braking, and other erratic driving behavior ensure safety by keeping drivers focused on driving rather than texting. There are many ways to be distracted nowadays, but it’s in no one’s interest to gamble on road safety.

NAFA Drives Business by Telling Great Stories

Atlantic-City

Business intelligence tools are designed to retrieve, analyze and report data, and anyone trying to manage a business these days knows this: Data is everywhere. But how do you make sense of it all? On a vast scale, Google’s ability to handle large data sets in an efficiently has contributed $54 billion to the U.S. economy in 2009. Handling data effectively is big business.

At Webtech Wireless, we measure success by how your business implements our telematics solutions. Telematics is data. Data is information. Information allows you to gathering stories about how well your fleet is performing, and knowing how to use these stories is key to running your business better.

What Is NAFA’s Institute & Expo?

Another intelligent way to make sense of a lot of data is to attend a trade show and that’s what we’re doing­­—this time we’ll be at the NAFA Institute & Expo Show Management running April 23 to 26 in Atlantic City, New Jersey. Billed as a “Created BY Fleet Managers FOR Fleet Managers” event,

NAFA’s annual Institute & Expo is known as “the largest event of the fleet management industry”. It’s a great opportunity to network with thousands of fleet professionals and take part in cutting-edge training and education.

We recommend:

We’ve culled through their extensive list of seminars to recommend a few must-see seminars. As well, we found a link so you can easily download a schedule of the entire event (at bottom). If you’re planning on attending 2013 NAFA Institute & Expo, make sure you come see us at booth 728.

TUESDAY, APRIL 23

10:30 am “Thinking Ahead: Using Remarketing Trends to Forecast the Future”

TUESDAY, APRIL 23

1:00 pm “Breakthrough Technologies and Future Trends for Fleet Telematics”

WEDNESDAY, APRIL 24

10:30 am “Make Better Decisions through the Power of Technology”

THURSDAY, APRIL 25

3:30 pm “Safety 101 – Using Insurance, Driver Training and Crash Analysis to Manage Fleet Risks”

FRIDAY, APRIL 26

9:30 am “Getting to the Top: How Fleet Managers Can Gain Access to Executive-Level Decision Makers”

Download the 2013 NAFA Institute & Expos schedule