Ten-Top Trucking Topics of 2012

Since the release of last year’s Annual Trucking Industry Survey (in early October 2011) researched by the American Transportation Research Institute (ATRI), the average price of a gallon of diesel has climbed 33.7 cents to $4.086. Yet fuel prices rank only fifth on ATRI’s ranking and even the economy lagged behind two critical issues for 2012. The two biggest issues for this past year both revolve around regulatory compliance: CSA and HOS.

Some accounting for the ranking pre-ambled the results. For example, the high elevation of HOS was thought to result from “a final rule on federal Hours-of-Service (HOS) regulations…issued at the close of 2011 and the degree to which the changes will impact the industry has yet to be fully understood.” Similarly, CSA’s rise to first place is thought to be the result of “uncertainty and dissatisfaction with the impacts of CSA” throughout the industry.

The ATRI survey is distributed to a large sample of more than 4,000 trucking industry stakeholders from both the U.S. and Canada (including motor carriers, commercial drivers and other industry stakeholders) to measure the importance of each issue. As with previous surveys, respondents are asked to rank a list of ten issues. This year, a record 943 respondents completed the survey.

2012 Results

2012-Trucking-Critical-Issues

What this means for you

As with our assessment of the 2011 ATRI survey, many of the issues most concerning to trucking fleets are in the domain of solutions Webtech Wireless provides:

#1 CSA – Two years after first debuting on the top-ten list, CSA has reached the number one position for the first time. Our customers report how their Webtech Wireless solution helps them meet CSA regulatory compliance in three key areas: unsafe driving, fatigued driving, and vehicle maintenance.

#2 HOS – Our Quadrant solution specifically targets both the US Department of Transportation and Transport Canada’s Hours of Service regulations. Quadrant’s Driver Log feature provides instant access to driver information enabling transportation companies to meet regulatory requirements, maximize driver efficiency, and eliminate manual errors.

#5 Fuel Prices – Our customers tell us how their Webtech Wireless solution significantly improved their fuel economy through reduced idling, decreased speeding, and route optimization.

#6 EOBR – By automating log books, telematics and EOBR solutions ensure drivers aren’t out of hours at the wheel. The evidence from our customers is overwhelming: their managers sleep soundly at night. With the increase in no-cell-phone laws, our customers are also happy that their EOBR solution eliminates the need for cell phones. This ensures drivers are neither fatigued nor distracted at the wheel.

#7 Driver Retention – A telematics solution levels the playing field for all drivers. Rather than bad drivers getting away with things they shouldn’t, all drivers are held equally accountable. Good drivers are more likely to stay and an in cab communications and EOBR device attracts young drivers, while reducing the number of times vehicles are stopped for inspections. That makes both drivers and management happy.

The complete results were released at the 2012 Management Conference and Exhibition of the American Trucking Associations (ATA) meeting in Las Vegas, NV, the nation’s largest gathering of motor carrier executives, which David Greer attended and shared in last week’s blog post.

“ATRI’s primary mission is to conduct transportation research with an emphasis on the trucking industry’s essential role in a safe, efficient, and viable transportation system.”
atri-online.org