As a freelance writer, how much graphic experience do you need?
Writers often find themselves involved in the visual components of their writing. This can range from making aesthetic choices for a document to sub contracting a graphic designer to taking a DYI approach and creating graphics themselves.
These days, things are a lot more visual as everything moves online where people tend to even read visually—scanning, foraging, and generally jumping around compared with more traditional linear reading styles.
I just edited a blog post for Webtech Wireless, one of my main clients, and apart from having to revise the text on an image, I designed to improve the overall look and feel of the image. So, not really a functional improve, just an aesthetic call to improve the overall look and feel of a very technical article.
I didn’t have the source for this image—it was just pasted as an Excel® chart in Word®. I find that most graphics created in Microsoft programs look really clunky and, well let’s just face it, nerdy.
To revise the original, I started from scratch and redrew the content in Adobe Illustrator. I didn’t intend to go quite this far, but one thing led to another and pretty soon I’d built up these dreamy layers of gradients, Gaussian blurs, reflections, and transparencies. I think I’d go for some Jell-O salad now.
In the end, a lot of technical material was rendered a little more, er, palatable with an eye-popping image. Read the article…