Tag Archive for Marketing

Moving: The Cat’s Meow

When you help me downsize my house, a hungry kitten gets fed.

 

That’s right, I’m aligning with the BC SPCA (Vancouver) to ensure the contents of my house are sold and I can move to a smaller living space. In the process, I’m donating a portion of the sale proceeds to the SPCA.

 

There’s a showing at my house this Sunday afternoon (Dec. 9) from 2 to 5 pm.
See what’s for sale.

 

What’s in it for me? I get to share in the spirit of Christmas.

Using NextBus on Your Smartphone

Below is another excerpt from the Webtech Wireless blog I’ve been working on. As a corporate blog, I try to balance clear concise professional writing with a personable informal tone often not possible in other corporate materials. So, the purpose of a blog is not merely to blast potential readers with the same material they’d find elsewhere, but rather, it’s an opportunity for a company to show  a more human face and reach out a real people.

Excerpt

Just as the adoption of the cell phone became universal a decade and a half ago, the smartphone is now a ubiquitous part of life for most urbanites. According to New York Times writer, Damon Darlin, “historians will remember the advent of the smartphone as something as important as the elevator, air conditioner and automobile.”

The implication for transit companies is clear: adopt an AVL solution or face irritation and disinterest from your ridership. Fortunately, transit authorities are reading the writing on the wall and many of them are choosing NextBus—for its reliability and simplicity.

“NextBus, a wonderful Web site that monitors the arrival of city buses in many big cities, is a godsend.”

While there is no official phone application for Nextbus, the simplicity of the NextBus website makes it easy to use on most smartphones.

To access NextBus using a smartphone:

  1. Using your smartphone’s web browser (such as Safari), access the NextBus website: www.nextbus.com.
  2. Choose the mobile version or the full-featured website.
  3. Select your location, your transit agency, your route, and then your stop.The most current prediction for the arrival time of the next vehicle is displayed.
  4. You also can add your stop info to your home screen so it will be instantly available.
  5. If a prediction is already displayed on your smartphone, simply push the ‘refresh’ link at the bottom of the page to get the most up to date information.