Focus on transport

Tracking a Movable Feast: How National Food Does It

National-Food_Home
Photo courtesy National Food Corporation

Based in Everett, Washington, National Food is an egg and egg products production and distribution company. To economize its egg delivery service, its transportation department also offers for hire truckload and LTL (less than load) transportation services of refrigerated and dry freight to other food companies throughout the Pacific Northwest.  “In doing this, often if not always, we transport a variety of products that are being delivered alongside our products”, said David Harbour, Transportation Projects Manager at National Food.

Because of this diversity of product that National Food transports, the temperature monitoring solution David’s team picked isn’t used as advertised. At Webtech Wireless, we promote temperature monitoring as a solution that enables fleet managers to know through real-time alerts if temperature thresholds in trucks and trailers are being reached. While this is valuable information for National Food, they’ve opted out of the real-time alerts and focused instead on the benefits of reporting.

How National Food does it

For National Food, it’s all about reporting. “We have less need to know what’s going on in real-time than to have the reporting capabilities after the fact”, said David. And after-the-fact reporting is how National Food saves thousands of dollars in otherwise lost revenue. A shipment can run around $40,000 to $50,000, and I can think of at least three instances where temperature reporting saved us a lot of money. If a client claims that a shipment was spoiled, we can produce reports that show it didn’t happen on our watch”, said David adding, “It saved our bacon.”

Looking Forward to the New WT2250

WT2250 by Webtech Wireless“We already have three WT2250 Locators installed and plan to upgrade 28 trucks with the WT2250s as well”, said David. He mentioned some of the new features he’s looking forward to having with the new WT2250 Locators. “The WT2250 Locator sends a temperature report with every record, so in addition to the GPS location information, I know what temperatures my reefer trucks are recording”, said David. He goes on to mention the rugged build of the new WT2250s, “The antenna is built in, so there’s no separate accessory and one less fail point”.

With configurable timed reporting intervals and detailed reports show temperature history and readings exceeding thresholds, David and National Food have much to look forward to as they continue to deliver eggs and other food products to their customers—efficiently and cost effectively.

National-Food_eggs

NAFA – Embracing the Future

We were at the NAFA 2012 trade show (North America Fleet Managers Association) in St. Louis and one of the highlights of the show was the keynote presentation, Making Sense of the Future, given by Dr. Peter Bishop, PhD. Together with other trade show attendees, we gathered in full force and in great anticipation to hear Dr. Bishop provide a wide vision of the future of debt, oil & resources, people and demographics, automotive market and emerging technologies.

Patrick Lizotte, our account manager in Quebec and eastern North America said, “Dr. Bishop invited us to look into change versus sudden change, and our relationship and involvement with technology and computers; that is, how we are evolving and adapting ourselves toward the computer era”.

Some of the topics he presented included:

  • Which trends and technologies impact on our business?
  • Which scenarios of the future are imaginable?
  • What will we probably have to face and what not?
  • Which surprising changes of direction could the future take?
  • Which new future markets and business models are imaginable for us?
  • Which alternative designs for the future of our company exist?
  • What do we need to do to use our opportunities and secure our future?

Dr. Bishop concluded his presentation with a simple two-word recommendation, “Stay Awake”. – Be certain to handle Future and Change.

Dr. Peter Bishop is an associate professor of Human Sciences and chair of the graduate program in Studies of the Future at the University of Houston-Clear Lake. Dr. Bishop specializes in techniques for long-term forecasting and planning. He delivers keynote addresses, conducts seminars on the future for business, government and not-for-profit organizations, and also facilitates groups in developing scenarios, visions and strategic plans for the future.