Here’s a great vlog by Jim Everett on how effectively Starbucks employs audience-centred writing. Jim’s writing and speaking exemplify the best of web usability in itself.
“The article is so well-written, thoughtful and I cannot begin to tell you how much we appreciate your attention. For a locally owned and operated establishment like ours, people like you help make a difference.”
—Shannon Pratuch, PR & Marketing, Jupiter Hotel, Portland Ore.