Here’s a great vlog by Jim Everett on how effectively Starbucks employs audience-centred writing. Jim’s writing and speaking exemplify the best of web usability in itself.
"Jason is an incredibly thoughtful and detail-oriented writer and communicator. I’ve worked with him for a few years and have found that not only is his work impressive but he’s a great person to have on a team. His strengths are not just in writing but in public speaking as well. At a recent editorial meeting, he gave a really inspiring speech about writing and putting soul into a story. It was very powerful and moving."
—Jenny Uechi, Managing Editor at The Vancouver Observer