Focus on Corporate blogging

Testimonial – Writing so much fun to promote!

I personally enjoyed today’s blog post, Jason. Makes it so much fun to promote! Well done. And I loved learning about the background of a Webtech Wireless employee. You just never know what people do when they aren’t at work! 🙂 I appreciate the personal touches you’ve been using on the blog recently.

—Carrie G. Koens, Weaving Influence Social Marketing (third-party provider to Webtech Wireless)

Testimonial – Impeccable timing

The timing was impeccable for this well-written article. I used it at  my meeting—and it generated a lot of questions. Great Work Jason.

—Mary Cecilia MacPhee, Senior Inside Account Manager,
Webtech Wireless

Testimonial – Going above and beyond

You are really going above and beyond on the blog posts! Jason, really enjoyed your post today about Ottawa. In my experience, people are more apt to click through a link with a fun picture – so well done. Thanks for making my job easier (and more fun)!

—C.G.Koens, Implementation Specialist & Editor, Weaving Influence
(third-party provider to Webtech Wireless)

Testimonial – Mary Cecilia MacPhee, Senior Account Manager, Webtech Wireless

I have read all of the case studies and blogs and have to say they are well written and speak a great message. I like the one on hunger too. Great Work!

—Mary Cecilia MacPhee, Senior Account Manager, Webtech Wireless

Doing the Right Thing

Yesterday, I toured the Basilica de Saint-Denis in the Paris suburb of the same name. Why, on my first day in Paris, I would visit the suburbs may be a mystery to some, but I wanted to start at the beginning and in terms of basilicas and Paris and indeed France, this is where it all begins. Saint Denis is the patron saint of France and his remains are interred here along with those of a great deal of France’s royalty from Dagobert to Marie-Antoinette.

I started in Saint-Denis not just to see the gothic church that inspired all others—Saint-Denis’s firsts include its beautiful rose windows, and its pointed arches—but I think there’s an anti-revolutionary spirit in me. I know that revolutions never replace an ancien regime with anything better, if the revolutionaries do not live the qualities they aspire to. It’s always an inside job. Gandhi had it right.

Over the last few months, I’ve been given the opportunity to place my values in front of my needs and am the better for it. There is a business application for this that I embrace—it has to do with doing what’s right. Here are three examples:

  • At the tail end of a contract, my manager was let go and I ended with four days of my time owing to the company. Later, the replacement manager asked me if he could hire me back. This is common sense, but while I could have signed a new contract and never mentioned the four days owing (nobody but me would have known), I offered up my four days. As the new manager didn’t know what sort of budget he had, this was enormously helpful, and later paved the way for him to hire me back for an additional four-month contract. Honesty is its own reward.
  • Likewise, I quoted 24 hours to a client to copy edit his 30-page financial report. I must be getting good at copy editing because the entire job (including the copy edit and designing a new template and style sheet), took me only 6 hours. With the previous example of integrity in my head, it was easy to ignore the little devil on my shoulder and bill only my working hours, not the proposed contracted hours.
  • Finally, a fellow musician in Montreal put out a panicked message to all her clarinet-playing colleagues on facebook for a certain part of music she needed. I responded that I was too busy packing for my trip to help her. During the day though, I kept thinking about that rare clarinet part and gradually found that it was easy to locate it in a box of my music, scan the section she wanted, optimize it into a compressed PDF, and finally post it to my site where she could download it.

The fascinating part for me was not that I did these things, but that they got done simply by me not resisting their accomplishment. I under-promised and over-delivered.

Basilica Saint-Denis

Where it all begins

Communication – How to Keep your Clients Happy

I sit in cafés watching the patrons tapping away at their laptops or PDAs and wonder how many of them are billing hours for their labours. If they are, I also wonder how they maintain communication with their clients. Are they off in a dream of worker freedom or are they providing value for their clients at least as effectively as if they were in the corporate office?

Having worked from home as both employee and contractor, I know that the only way it can be effective is if I can ensure that the trust between me and my clients (boss) is rock solid. How I do that is through communication. Below are some of the communication tools I’m using:

Skype Skype is a software application that allows users to make voice calls over the Internet. It’s one of my favourite tools—so much so that I often use it during business hours in Vancouver to save my cell phone minutes. Last year, when I was in Portugal, I found that the Skype connection on my iPod (needs WiFi) was better than on the laptop.
Google Talk Google Chat is good because your clients can contact you on a moment’s notice (provided you both have it open). By seeing I’m online and available, my clients can have the assurance that I’m working on their projects, etc. etc.
Cell Phone Want to run your laptop and phone abroad and not sure what to do? I was in Foreign Electronics the other day picking up a power adapter and they advised me to remove the SIM card from my phone on arrival in France and just use my phone for WiFi only. I’ve already ensured that all the hotels where I’m staying have WiFi, so if I need to talk, I can use Skype. If I want a cell phone, I can pick up a local SIM card (check that your phone accepts one – my iPhone 5 doesn’t).
Web Texting Most cell providers, such Roger’s, allow you to send and receive text messages through their web site free. So, if you’re working very remotely from, say, the south of France, you’ll want to keep your texting as low cost as possible.

Testimonial – A great addition to the team

I would like you to meet Jason Hall, the fellow that will be working on the content for the site. We have worked with Jason in the past; as previously mentioned and find that he will be a great addition to the team.

—Tim Lloyd, Portal 80 Multimedia Inc. (service provider to Webtech Wireless)

Writing a corporate blog

I recently wrote a corporate blog and came upon some interesting considerations. It’s one thing to write a blog for one’s own site, but to write on behalf of someone else (i.e., a company) is another matter. There’s of course the matter of style and tone, but what is appropriate especially if there are no clear guidelines.

You may have to spin things slightly to represent the best interests of your employer, but don’t be insincere—people sense it. The story I wrote, Iridium satellites not affected my recent solar storms, concerned the effects of recent solar storms on the company’s GPS location-based tracking services. I realized that it was important not to represent their technology as vulnerable or the solar storms as alarmist.

Here’s what I came up with:

  • Focus on the positive – plays down concerns in the title
  • In first sentence, I use end focus to draw attention to reliability of products/services of company “…has had no affect on Iridium satellites”.
  • I chose a beautiful and re-assuring image of the aurora borealis, instead of something that might cause concern.
  • I was given permission to use images found on the internet (always something to consider), but because I didn’t think the site where I found this image was one I wanted to highlight, I buried the source credit in the code for the image.