I personally enjoyed today’s blog post, Jason. Makes it so much fun to promote! Well done. And I loved learning about the background of a Webtech Wireless employee. You just never know what people do when they aren’t at work! 🙂 I appreciate the personal touches you’ve been using on the blog recently.
—Carrie G. Koens, Weaving Influence Social Marketing
The timing was impeccable for this well-written article. I used it at my meeting—and it generated a lot of questions. Great Work Jason.
—Mary Cecilia MacPhee, Senior Inside Account Manager,
“You all are really going above and beyond on the blog posts! Jason, really enjoyed your post today about Ottawa and I LOVED the picture. In my experience, people are more apt to click through a link with a fun picture – so well done. Thanks for making my job easier (and more fun)!”
—C.G.Koens, Implementation Specialist & Editor, Weaving Influence
There must be some form of critical mass that, when reached in corporate writing at any rate, causes others to start publishing your work even without you knowing it (not that I mind). On opening the June issue of BC Tech Magazine (page 60), what confronted me was, well, myself. I could also see that a new and unseen hand had left his or her mark on my work, particularly around stylistic sensibilities such as changing our corporate branding (I would never do that). On the use of verbs, though, it still carries my thumb print. I’ve been giving a lot of thought to using verbs for maximum punch, and to that end have classed some as ‘weak’ or ‘vague’ while others as ‘strong’ or ‘descriptive’. I was pleased to see them unmolested by the phantom new editor.
Imitation is the highest form of flattery, they say. That was the case for me this week as I discovered my article based on an interview with Troyer Ventures for a Webtech Wireless award application has appeared (in print) in the BC Tech magazine. How did I not know that?
Distracted Driving: Legislate or Implement? reveals the connection between the recent settlement by Coca-Cola to a Texas woman injured when struck by a Coca-Cola truck driver who was on the phone while driving. I created a new image for this because we agreed that, on a scale of one to ten for suitability, my “Telematics: It’s the Real-Time Thing” probably rated a nine.
Is Your Favourite Summer Sport Covered? advises you to, before undertaking a dangerous summer sport, consider whether or not your extended coverage includes extreme sports.
Summer Driving Tips describes some tips provided by ICBC to help keep the roads safer this summer for both drivers and cyclists. It’s a good news story.
There have been some interestingly overlapping stories this week, which made me wonder which client I’m writing for. Take for example, the news of disability claims denied causing a near 30% increase in complaints to the Ontario Ombudsman’s Office. Along with that, the story mentioned a man suing the Ontario Ministry of Transportation for contamination to his water supply due to excess road salt usage. Wait a second. That’s a good story for my Webtech Wireless/InterFleet client. This must be what multi-tasking looks like.
Below are my blog posts for this week:
Ontario Ombudsman Sees 30% Increase In Complaints describes the increase of complaints including denied disability claims. With Ombudsman, André Marin and his staff beseiged, getting resolution may prove more difficult than usual.
Know Your Insurance Policy describes an interview with Adam Etchart, insurance policy agent at Talbot Insurance Services on the Sunshine Coast. He described the various horrific and unnecessary scenarios people can create for themselves by not understanding what auto insurance they’re buying, or worse, misrepresenting their needs when buying it.
Leaner, Greener Operations Saves Costs for Fleets is a collection of snapshots of how different companies are saving both the environment around them and fuel wastage using AVL and telematics solutions for their trucking fleets. It doesn’t green wash trucking; it just states some greener practices that are emerging.
This week, my work has chiefly been in the area of copy editing content for our corporate brochures at Webtech Wireless. I finally discovered why so much of our writing comes off sounding like marketing bumbf, instead of the targetted technical content that it’s intended to be.
Curiously, I found the answer in our case studies, which read beautifully because they’re written in a narrative style (i.e., they tell a story). The simple answer is to employ a narrative style throughout and to chain sentences in a way that tells a good story. Something to think about.
Here’s my corporate blog writing for the week:
Disability and the Law describes how by contrast, your life may seem less complicated than the above three strange and horrifying tales from Quebec of murder, extradition, and disabilities. It’s written to those who’ve had their disability claim denied and are looking for qualified legal representation.
This week has been much more about meeting people than being the scribe in the corner. I’ve got a fistfull of business cards after visiting the EMSCC (emergency services) convention and trade show at the Westin Bayshore. Then, in the evening, I was wined and dined at the Vancouver Trade and Convention Centre as a guest (on behalf of Webtech Wireless) to the annual British Columbia Technology Association Industry impact awards (TIAs). In part to me interviewing our client, Troyer Ventures, and writing the award application, we were nominated and last night, we won! The following day was a mad montage of assembling all the copy including a news release, new Home page, and new blog post (listed below):
I wrote the content for the new Webtech Wireless Home page and photographed and photoshopped an image of our award. It, being glass, was quite a challenge, but eventually I prevailed.
I also slammed together a rather festive blog post describing the event for the Webtech Wireless blog. Our winners were holding their glass awards toward themselves, so I had to flip the image (and therefore some buttons on jackets) for the best effect.
One of the beauties of corporate blogging of course, is to be able to do it from anywhere. As I’ve been quick to irritate my friends and co-workers by saying, “If I can work from home, I can work from the South of France”, which is exactly what I did last winter. This week, however, I’m writing from Toronto where I’m holed up researching and writing for Webtech Wireless’ InterFleet division (headquartered in ultra trendy west King street area). Once again, much of my work is research and less finished projects, so get ready for the deluge when all this stuff goes to print.
How Voluntary Disability Insurance Works describes the recent story of how the Sun Life Assurance Company of Canada has introduced a flexible set of voluntary group disability insurance options.
Could You Live on 25% of Your Wages? describes the sad tale of Pat Tillapaugh of Burnaby who was in an MVA (motor vehicle accident) and found that her loss-of-work coverage from ICBC amounted to only 25% of her wages.
This week, I interviewed a client at LA County Transit about the InterFleet GPS devices they use to track the whereabouts of their 38 mini vans and buses. They approached me to write the story although their isn’t yet much content. There isn’t really a story, but I’ll probably write a little slice-of-life blog post about how their using this technology.
I also drove up from Toronto to the City of Vaughan (a satellite/service town of Toronto) to interview the senior engineering assistance for their Public Works department about how their GPS winter fleet management solution is equally effective in summer (on grass mowers instead of snow plows). I asked a few questions about business intelligence (the buzz in the industry) and non rolling asset watcher devices, piquing their interest in technology InterFleet is also now offering. Maybe I helped make an additional sale.
Okay, it’s a long week (ten days). There’s been a lot of research going on in the background (not ready for release), but the following corporate web-based posts provide the overview. Of note, I finally finished managing the French translation of the InterFleet brochure. The company I’ve hired, Anglocom, is a joy to work with. To me they should form the template for how other companies manage communications and customer service. Thanks to them, I’ve been able to put together a first class brochure confidently in French.
Spinal Care Available from ICBC considers how spinal injuries affect British Columbians. Many spinal injuries result from motor vehicle accidents and every MVA means a trip to ICBC with the risk of your claim not being settled in your best interests.
Once again, this week has seen much work that is as yet unseen. I’ve been talking to project managers in Iowa, sales managers in Montréal, and managing editors in southern France, but none of that work is going to be published this week. Instead, I have several technical stories festoon my gallery of corporate blog posts. Enjoy!
I worked with Product Marketing Manager, Irtiza Zaidi at Webtech Wireless to describe his experiences at the Petroleum Safety Conference in Banff, Alberta a couple of weeks ago. The oil and gas industry is extremely dangerous and technology is one way to keep drivers (and those using the roads) safer.
Summer Driving in BC: How Safe Is It? describes how reduced truck inspection, increased highway usage, and distracted driving conditions, are making BC’s roads increasingly like a “war zone”.
How Safe Are Your Government Disability Benefits? describes various ways public sector disability benefits are being eroded by government action and inaction. CTV reporting on this is quite revealing.
“Watch out: Canadian(s) about…” is my homage to some great hiking trails I explored in the South of France (around Nice) last December. Le Magazine Azur, where its published, is based out of Antibes. While being an online magazine, it publishes every two months like a print magazine.