Clarity
Using concrete specific words won’t necessarily make your writing shorter, but it will make it more interesting to read. Consider the following:
“A number of factors must be addressed to ensure this effort meets its objectives within the proposed time frame.”
Avoid:
- Several – how many?
- Numerous – What number?
- Various – Which?
- Very – use your imagination!
And of course:
- Stuff
- Junk
- Whatever!
Rule: Use Concrete Specific Words