Writing for the Web: Clarity 1/7


Futurama - Stuff n' Junk (or whatever)Using concrete specific words won’t necessarily make your writing shorter, but it will make it more interesting to read. Consider the following:

“A number of factors must be addressed to ensure this effort meets its objectives within the proposed time frame.”


  • Several – how many?
  • Numerous – What number?
  • Various – Which?
  • Very – use your imagination!

And of course:

  • Stuff
  • Junk
  • Whatever!

Rule: Use Concrete Specific Words